Privacy Policy
Last Updated: 30 July 2026
Alphesda Interactive Pty Ltd (Melbourne, Australia) operates Mercury 91. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, desktop, and mobile services.
Privacy contact: connect@alphesda.com
Information We Collect
Personal Information
- Username, display name, and email address
- Date of birth (for eligibility and age gating)
- Password (handled securely by our authentication provider)
- Optional profile details (avatar, bio, birth chart data)
- Email and notification preferences
Usage Information
With your consent, we collect limited analytics to improve the experience:
- Pages visited, navigation events, and timestamps
- Session identifiers for analytics continuity
- Referrer and page titles
- Approximate location, browser, and device metadata from analytics providers
Content Data
- Dreams, mood entries, planet journals, and social posts you create
- Privacy settings for each item (public or private)
- Media you upload (images, audio, video)
- Engagement metrics (likes, views, resonance)
How We Use Your Information
- Provide, maintain, and improve Mercury 91
- Create and manage your account and authentication
- Process purchases and entitlements
- Display public content when you choose to share it
- Protect private content with encryption and access controls
- Send transactional, security, and (with consent) marketing communications
- Detect abuse, monitor performance, and troubleshoot issues
- Analyze usage when you consent to analytics cookies
Cookies and Tracking
We use essential cookies and local storage for sign-in, security, and core functionality. Non-essential analytics cookies and scripts (including session analytics) load only after you accept analytics in our cookie banner or profile settings. You can change your choice anytime under Privacy & Data in your profile.
Privacy Controls and Encryption
Private dreams: Title and dream text are encrypted on your device (AES-GCM) before upload. Only your signed-in account can decrypt private dream content.
Planet journal widgets: Private widget content is encrypted client-side before storage.
What we can see: We do not have server-side access to plaintext private dreams or encrypted widgets. Public content remains readable as intended for sharing.
Service Providers
We use trusted service providers to operate Mercury 91, including:
- Authentication and cloud database providers
- Cloud media storage
- Payment processor (hosted checkout; we do not store card numbers)
- Email delivery platform
- AI providers for optional dream analysis (platform or your own keys)
- Analytics and error monitoring (with consent where required)
- Bot protection and security services
Data may be processed in Australia, the United States, and other countries where these providers operate. We implement appropriate contractual and technical safeguards for international transfers.
Data Retention
- Active account data is kept while your account exists
- When you delete your account, we remove your data from our systems (subject to backup cycles)
- Server logs are retained for approximately 90 days
- Stale unpaid signups may be removed after 7 days
Your Rights
Depending on your location, you may have rights to:
- Access and download your personal information (profile export)
- Correct inaccurate information (profile settings)
- Delete your account and associated data
- Object to or restrict certain processing
- Withdraw consent (cookies, marketing email)
- Data portability
Use Privacy & Data in your profile, or follow our account deletion guide. You can also email connect@alphesda.com. We aim to respond within 30 days.
Australia
Alphesda Interactive Pty Ltd is based in Australia. While we may qualify as a small business under the Privacy Act 1988 (Cth), we voluntarily align with the Australian Privacy Principles (APPs). You may contact the Office of the Australian Information Commissioner (OAIC) if you have concerns we cannot resolve.
European Economic Area and United Kingdom
If you are in the EEA or UK, you have GDPR rights including access, rectification, erasure, restriction, portability, and objection. Our lawful bases include contract (providing the service), consent (marketing and analytics), and legitimate interests (security). You may lodge a complaint with your local supervisory authority or the ICO (UK).
United States
Residents of US states with privacy laws (including California) may exercise rights to know, delete, and correct personal information. We do not sell or share personal information for cross-context behavioural advertising.
Do Not Sell or Share My Personal Information (not applicable; we do not sell data)
Do Not Sell or Share
Mercury 91 does not sell personal information and does not share it for cross-context behavioural advertising as defined under California and similar state laws. No action is required to opt out.
Children's Privacy
Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. Account creation requires users to be at least 13. Some features (payments, certain social features) have higher age requirements as stated in our Terms.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the Last Updated date above.
Contact Us
Privacy: connect@alphesda.com
General: connect@alphesda.com